Tag Archives: athenos

Droga5, which is still spitting feathers after Puma announced it was leaving the agency (insiders say it was Droga’s decision) will be feeling a bit more perky about the news that it’s been hired by US market-leading yogurt brand Chobani. ...

Droga5 in New York is bringing back its terrifying Greek granny Yiaiya in a new series of online films for Kraft’s Athenos Greek fetta cheese. Yiayia has her work cut out; Athenos recently pulled out of the booming Greek-style yogurt ...

Gerry Graf left his desk as CCO of Saatchi & Saatchi in April 2010 and since then it’s been strangely quiet for the much-travelled and highly-awarded creativo. But now his agency Barton F Graf 9000 (named after his dad) has ...

Kraft Athenos and Droga5 have returned with their ghastly Greek grannie in two more 30-second epics. Here’s Yiayia’s view of a pool party (she says it’s pornography): And video chatting: “Have you married a machine?” And I think she tells ...

“There is no such thing as a mature brand, just tired marketers,” according to Tony Vernon (pictured) who is going to run the Kraft food business when the company splits into two next year. Current CEO Irene Rosenfeld will run ...

Well this should be fun: Kraft CEO Irene Rosenfeld has decided to hitch her star to the new Cadbury-based snacks business when Kraft Foods splits into two companies next year. North American V-P Tony Vernon will boss the boring old ...

Kraft is launching its new granola and refrigerated milk bar MilkBite nationally next year and has appointed all-conquering agency Droga5, led by Dave Droga (pictured), to handle the account. Droga5, which won three Grand Prix at this year’s Cannes International ...

Ever-controversial Kraft (since its takoever of Cadbury anyway) is planning to take on Red Bull and other energy drinks with the launch of a bottled caffeinated version, MiO Energy, of its MiO ‘water enhancer.’ MiO, which you add to water ...

With a video that YouTube says isn’t suitable for children (even though Sour Patch Kids is supposedly a kids’ candy brand) and a bit of bleeped out bad language from rapper front man Method Man. So we can presume that ...