Tag Archives: athenos

Droga5 beats off US creative elite to land Chobani Greek yogurt

Droga5, which is still spitting feathers after Puma announced it was leaving the agency (insiders say it was Droga’s decision) will be feeling a bit more perky about the news that it’s been hired by US market-leading yogurt brand Chobani. ...

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Gerry Graf’s new agency wins six US Unilever brands

Gerry Graf left his desk as CCO of Saatchi & Saatchi in April 2010 and since then it’s been strangely quiet for the much-travelled and highly-awarded creativo. But now his agency Barton F Graf 9000 (named after his dad) has ...

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Greek grannie Yiayia storms back for Athenos

Kraft Athenos and Droga5 have returned with their ghastly Greek grannie in two more 30-second epics. Here’s Yiayia’s view of a pool party (she says it’s pornography): And video chatting: “Have you married a machine?” And I think she tells ...

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New Kraft food boss Tony Vernon calls time on ‘tired marketers’

“There is no such thing as a mature brand, just tired marketers,” according to Tony Vernon (pictured) who is going to run the Kraft food business when the company splits into two next year. Current CEO Irene Rosenfeld will run ...

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Now Droga5 wins big new Kraft launch MilkBite

Kraft is launching its new granola and refrigerated milk bar MilkBite nationally next year and has appointed all-conquering agency Droga5, led by Dave Droga (pictured), to handle the account. Droga5, which won three Grand Prix at this year’s Cannes International ...

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Kraft takes on Red Bull with caffeinated MiO Energy

Ever-controversial Kraft (since its takoever of Cadbury anyway) is planning to take on Red Bull and other energy drinks with the launch of a bottled caffeinated version, MiO Energy, of its MiO ‘water enhancer.’ MiO, which you add to water ...

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