Tag Archives: Arthur Sadoun

Sadoun’s Publicis Worldwide to the fore as General Mills, Citi and Sears finalise agency reviews

The widely advertising spate of agency reviews, mostly driven by the US, continues apace – not just media but some creative ones too. On the latter front Sears Holdings, which spends about $400m, has finalised its review, dumping Interpublic’s FCB ...

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A successor to Maurice Lévy? Yes, but no, but maybe

These days, we’ve come to see Maurice Lévy, chairman and chief executive of Publicis Groupe, as something of an oracle. Every time the 70-year-old eminence grise makes one of his ceremonial public appearances – ostensibly to observe the religious rites ...

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Goodby’s Eric Vervroegen charged with boosting Publicis global creative

Creativity is king at the moment and Publicis Worldwide, the world’s number three agency network, has been a bit short of it recently. So the Publicis Groupe-owned giant has lured Belgian Eric Vervroegen from Omnicom’s Goodby Silverstein & Partners in ...

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