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PubliCom top agency managers head to Miami to discover what their future might hold

Oh to be a fly on the wall at the Four Seasons hotel in Miami (below) where about 100 top execs from Omnicom and Publicis Groupe will convene on October 18 to discuss how they’re going to get on together, assuming the world’s media regulators wave through the £35bn merger between the two giant marcoms groups.

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The fact that so far they haven’t (the deal is expected to clear, if it does, in the first quarter of next year) means that the protagonists will have to be a little guarded in their presentations as they’re still competitors, for a time at least.

A disinterested third party might look at the new grouping – which includes agencies Publicis, Leo Burnett, Saatchi, BBDO, DDB and TBWA to name just the biggies and wonder if they’re all strictly necessary. And that’s without the various media agencies and digital outfits, of which PG owns a veritable gaggle even if Omnicom doesn’t.

So might the various managers of course, the most high profile being Andrew Robertson of BBDO, Kevin Roberts from Saatchi and new man at the top of Publicis Worldwide Arthur Sadoun.

Joint CEOs John Wren and Maurice Levy have promised shareholders, who made nothing from the deal, that they will deliver about $500m in cost savings. As my friend George Parker remarks, this will most likely come from redundancies in the ranks.

But some of the nearly top dogs enjoying the Four Season’s $400 a night hospitality might be concerned about their and their agencies’ future as well.

 

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

2 comments

  1. As my old Dad used to say “It’s the rich wot gets the gravy, it’s the poor wot gets the blame.” And as I say on AdScam, the Miami hookers are brushing up their French.
    Cheers/George “AdScam” Parker

  2. Oh… Forgot to add… The Miami Four Seasons at a paltry $400 a night is a bit slummy for Kev “I Always Wear Black” Roberts. The world travelling Bon Vivant and gourmet extraordinaire might have to take his own truffles and foie gras. And does he know they don’t play rugby in Miami?
    Cheers/George

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