MyCarNeedsA.com doesn’t exactly trip off the tongue but there seems to be a pretty limitless appetite for car websites of one sort or another. The Northern Ireland-based business, founded in 2014, invites car owners to specify the work they require ...
Read More »
More new business – this is becoming exhausting. This time on the media front. Upscale estate agent and property company Savills has chosen Arena Media to manage its residential media planning and buying after a competitive four-way pitch. The win ...
Read More »
Havas-owned Arena Media has won the Virgin Atlantic media account. The creative business moved to adam&eveDDB from RKCR/Y&R last year. Arena won the business in a seven-way competitive pitch. Arena will handle planning and buying across online and offline channels ...
Read More »
Millennials, ABC1s, Mums; the media industry has become obsessed with fitting people into boxes. Sadly, this means that we often end up perpetuating myths about groups of people because of the public personas that we’ve created for them. In the ...
Read More »
Unconventional chocolates are all the rage despite these straightened times and Swiss firm Ricola, founded in 1930 and still family-owned, is to return to TV in the UK with a £3m budget. Havas-owned Arena Media has landed the media planning ...
Read More »
More About Advertising The alternative voice of advertising, marketing and media
