Tag Archives: Amir Kassaei

DDB targets China’s ‘senior rebels’ for VW Beetle

China has lots of old people (and lots of people all ages of course) so it’s a reasonable if unconventional tactic to target these senior citizens or ‘senior rebels’ as this new ad from DDB Guon China for Volkswagen sets ...

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Why the ‘C’ word is suitable for Cannes and all the wrangles about who’s biggest, best and most creative

One way or another the ‘C’ word defined this year’s Cannes International Festival of Creativity. Naively, I came away from the ad industry’s annual Rivièra fest thinking C stood for Chipotle and Creative Artists Agency (CAA), the duo that pulled ...

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