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David Droga steps down at Accenture to ‘catch my breath’
Accenture Song CEO David Droga is stepping down on September 1st. He’s been in the role for four years, having…
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Cadbury rejects AI for real, oozing chocolate in new VCCP global campaign
A chunk of Cadbury’s Dairy Milk, filmed melting in slow motion, is the start and finish point for an entire…
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Uncommon rewinds for Ocado with ‘Life delivered’
Reliability and trust are the watchwords for Ocado in Uncommon Creative Studio’s first work for the brand since winning a…
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VCCP takes Hovis to TV for first time in six years
Hovis is reportedly in merger talks with Kingsmill as the baking industry consolidates to cope with higher costs and a…
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VCCP turns National Lottery scratch cards into a real life game
Allwyn is seeking out a new generation of National Lottery players with a campaign designed to tempt digital-weary younger consumers…
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Sweet dreams for Simba mattresses and Channel 5
Simba, which calls itself a “Sleep technology company,” recently renewed its sponsorship with Channel 5, and a new set of…
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BBC Creative has the secret to lasting love, and it’s on the iPlayer
“Love, laughter and happily ever after” is an age-old trope that BBC Creative is using to promote the broadcaster’s full…
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Africa Creative and Vivo tackle ‘toxic’ smartphone addiction
This clever campaign characterizes mobile phones as a needy, controlling presence in our lives. It’s spot-on and just a little…
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Heineken and the industry’s love-hate relationship with social media
Cannes Lions has released its speaker schedule and the whole week is packed with creator events, one of which is…
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