‘Tis the season of account reviews – maybe clients get too long off work between Christmas and New Year and have to find something to do when they get back to work – and Nationwide is reviewing its £20m business, ...
Read More »Johnnie Walker reviews at BBH – but is a premium drinks company that good a bet these days?
Diageo’s Johnnie Walker whisky is apparently reviewing its ad account, which has been been with BBH since 1999. The agency produced the famous ‘Keep Walking’ campaign which was topped up recently by this epic in Brazil, with sister agency Neogama. ...
Read More »Cheil provides timely reminder for Samsung
The upper echelons of adland are furiously polishing their presentations to Samsung, the world’s biggest advertiser with a budget variously estimated at $8.5bn to the gross domestic product of South Korea. But always with Samsung there’s Cheil Worldwide, the one-time ...
Read More »Paul Simons: why Virgin’s global advertising review puts 20 years of brand-building at risk
What lies behind the Virgin Atlantic creative review? Virgin Atlantic have announced they’re going to conduct a global creative review of their business, putting RKCR/Y&R on notice. I wonder why? I have similar queries on other relationships such as Argos ...
Read More »Microsoft’s oddly-timed ad review is worrying for IPG’s UM media agency as WPP’s GroupM looms
The timing of Microsoft’s global ad review looks curiouser by the day (the Windows and Xbox giant is in the process of appointing a new CEO to replace Steve Ballmer) which makes the task of pitching even more challenging for ...
Read More »Was the great HSBC ad review just the bank’s way of putting a rocket under JWT and WPP?
So, what was all that about? HSBC’s group marketing director Chris Clark (left) calls a review of the “£400m” (actually rather less these days) global account late last year. Well, not exactly a review. More a series of private meetings ...
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