Dentsu Group has agreed a deal to buy ad production giant Tag from Advent International. Dentsu says the deal will take its customer transformation and technology net revenues from 32% to 34% of its total with the ambition of reaching ...
Read More »Tag launches Tag Collective Arts as creative services try to revive their heritage
Private-equity owned ad production giant Tag is rebranding many of its companies as Tag Collective Arts, bringing under one brand operating companies Smoke & Mirrors, Big Buoy, Rock Hound, THP and World Writers. Tag says the move has been “accelerated” ...
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