Paul Bainsfair: how to safeguard advertising’s future

December 6, 2019 Comments Off on Paul Bainsfair: how to safeguard advertising’s future

IPA director General Paul Bainsfair on why the collateral damage of left-brain thinking will damage advertising’s long-term health and how advertisers and agencies must safeguard the future as we head into 2020 In Paul Feldwick’s entertaining and informative book on ...

Steve Stokes: it’s a new golden age of advertising – if only creative and media would work together

October 19, 2018 Comments Off on Steve Stokes: it’s a new golden age of advertising – if only creative and media would work together

We should be in a new golden era of advertising. If anyone from outside our industry were to stumble across our industry titles, conferences, LinkedIn or Twitter posts, they’d be forgiven for thinking that we’re an industry at war with ...

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Paul Bainsfair: how to safeguard advertising’s future

Steve Stokes: it’s a new golden age of advertising – if only creative and media would work together

Marianne McKenzie Yallop: if data is the new oil, why are marketers so willing to give theirs up?

Digital Out of Home drives people to social media says new Neuro-Insight and Ocean study

Leagas Delaney ups tech game with Welsh from Wunderman