ad effectiveness
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Ad Tech
Paul Bainsfair: how to safeguard advertising’s future
IPA director General Paul Bainsfair on why the collateral damage of left-brain thinking will damage advertising’s long-term health and how…
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Ad Tech
Steve Stokes: it’s a new golden age of advertising – if only creative and media would work together
We should be in a new golden era of advertising. If anyone from outside our industry were to stumble across…
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