AI is now an integral part of our lives and as a society awash with data, we rely on AI to process increasingly vast amounts of information. AI helps us determine the best experience and message for us as we ...
Read More »UM’s Lawrence Dodds: AI is here already to maximise ads but humans needed to avoid brand safety nightmare
Artificial intelligence has already made a significant impact within the programmatic sphere through machine learning. AI-driven neural networks are becoming more capable and more able to mimic human behaviour as the technology develops. Advertisers could soon be applying the technology ...
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