MediaCom’s Lindsey Jordan: can artficial intelligence make marketing more human?

June 29, 2021 Comments Off on MediaCom’s Lindsey Jordan: can artficial intelligence make marketing more human?

AI is now an integral part of our lives and as a society awash with data, we rely on AI to process increasingly vast amounts of information. AI helps us determine the best experience and message for us as we ...

UM’s Lawrence Dodds: AI is here already to maximise ads but humans needed to avoid brand safety nightmare

June 18, 2018 Comments Off on UM’s Lawrence Dodds: AI is here already to maximise ads but humans needed to avoid brand safety nightmare

Artificial intelligence has already made a significant impact within the programmatic sphere through machine learning. AI-driven neural networks are becoming more capable and more able to mimic human behaviour as the technology develops. Advertisers could soon be applying the technology ...

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MediaCom’s Lindsey Jordan: can artficial intelligence make marketing more human?

UM’s Lawrence Dodds: AI is here already to maximise ads but humans needed to avoid brand safety nightmare

WOO President Goddard calls for boost to Classic Out of Home as medium eyes “another Golden Age.”

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