News

Isobel essays a new twist on romance for Savills

Estate agents and romance are an unlikely mix -in ads anyway – so credit to upscale property firm Savills and agency Isobel for giving this unlikely scenario a New Year airing. In this case the plaintive suitor in question is ...

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Joint rewrites history for Amazon Prime

You can see why agencies are queueing up to work for Amazon: not only has it more money than just about anyone else (it helps) but it lets its agencies have fun. Amongst other things, it doesn’t seem to worry ...

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Above+beyond makes flying debut for Proper Chips

This one slipped the net before Christmas, an ambitious animated effort from above+beyond for Proper Chips, a B-Corp certified snack firm (they’re made from lentils.) We follow the fortunes of Alan the flying cowboy, as you do. Around 20 different ...

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MAA Ad of the Week: BETC’s Emily in Paris

I’ve no doubt the denizens of Les Magasins Généraux in Paris are just as data-driven and digitally smart as agencies are supposed to be these days but they’re also still capable of advertising that makes you smile and generally feel ...

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Happy Christmas and holidays from MAA

Wishing you a wonderful Christmas and a healthy and happy new year. We would also like to take this opportunity to thank you for your generous support of MAA and hope we can count on this going forward too. Your ...

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And the MAA UK Creative Agency of 2021 is….

It’s been a strong year for UK creative agencies: Lucky Generals excelled for Amazon and finished the year with a strong Co-op ad, Droga5, Mother and VCCP had their moments, two newbies New Commercial Arts and Wonderhood Studios, helmed by ...

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