Media
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UK adland packs its bags for SXSW in Austin
The UK Advertising Exports Group (UKAEG) and the Department for Business and Trade are taking their wares to Austin, Texas,…
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Carlsberg puts fans first in Liverpool celebration
Carlsberg is continuing its celebration of 30 years of Liverpool FC sponsorship and its continuation of the ‘Forever Fans’ platform…
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Scott Ewings: how AI will revolutionise customer experience
2023 has been widely hailed as the year of AI, with businesses across the world racing to capitalise on breakthrough…
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WPP boosts ecommerce creds with Stripe deal
WPP CEO Mark Read says he wants to be the world’s most creative “transformation” company. It’s certainly becoming an energetic…
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Jen Kattar of Realtime: why deinfluencers don’t mean the end of influencing
At this point in the social game, everyone knows what an influencer is and does – they influence. But what…
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OMG wins £140m global Philips household account
Omnicom’s OMG has won Philips Domestic Appliance’s global media planning and buying. PDA is now private equity owned and the…
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System1: How did TikTok inspiration work its way into Super Bowl LVII ads?
By Jon Evans. While many debated whether TikTok influencers would outshine celebrities in this year’s Super Bowl, perhaps the question…
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New National Lottery operator Allwyn adds media review to creative cliff-hanger
New UK National Lottery operator Allwyn (there’s a hostage to fortune) is reviewing its media account as it remains embroiled…
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Super Bowl: The Farmer’s Dog eats all those celebrities
When the world zigs, zag wrote Barbara Noakes for BBH all those years ago and little-known (hitherto) Farmer’s Dog seems…
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