Finance
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Publicis Groupe charts steady course into 2024 with 5.3% growth
Publicis Groupe is sailing on into 2024 much as it navigate4d 2023, with (probably) industry-leading organic growth of 5.3%, spread…
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Controversial (amended) Nationwide campaign back on air – not many dead
Nationwide’s controversial campaign by New Commercial Arts about bank closures is back on air – with a changed V/O featuring…
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Impression lands Specsavers digital
Specsavers has appointed Impression Digital as its new digital partner following a five-way pitch. Impression has offices in Nottingham, London…
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Retail media threat to Meta and Google grows with bank giant JPMorgan leading the charge
Giant Us bank JPMorgan Chase – with more than $2.4 trillion in deposits – is the latest “First Party” data…
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David Jones’ Brandtech Group soars in value with AI tool Pencil
Stock markets are currently riding high on AI, boosting the valuation of companies deemed to be in the lead, notably…
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All-conquering Publicis snaffles Pfizer creative from IPG
Ad holding companies seem to be running two different races this year: Publicis Groupe, which has just snaffled most of…
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S4 Capital posts another disappointing year of negative growth
The wheels haven’t quite come off Sir Martin Sorrell’s S4 Capital although the veteran ad tycoon has reported another annual…
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WFA forms AI working group
The World Federation of Advertisers (WFA) is trying to get a steer on AI by forming what it calls an…
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Nick Cooper of Landor: why brand building is key to demand generation
Marketers often feel as though they are being pulled in opposite directions and they must choose, or prioritize, between investing…
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