Finance
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MSQ launches global production service M3 Labs
Production used to be the agency department in the back room, beavering away while the creatives were front of house.…
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Seamus Brennan: why the arrival of Tubi in the UK marks next wave of AVOD
There’s no doubt that the UK streaming landscape is not only evolving but evolving fast. Following the launch of Amazon’s…
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Omnicom Media Group strikes deal with top marketing research body
The big network media agencies are frantically trying to find an advantage in their efforts to make media planning and…
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Tesco steals a march in retail media with GroupM tie-up
WPP’s GroupM is strengthening its relationship with Tesco’s Media and Insight Platform to boost the retailer’s burgeoning retail media offer.…
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London’s Playmaker rebrands in OBE international network
London-based Playmaker Experiential is rebranding as OBE. Playmaker was bought last year by experiential agency network OBE Worldwide following just…
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What does Labour have in store for UK advertising and marketing?
It needed a new culture secretary for a start, shadow culture secretary Thangam Debbonaire lost her seat in Bristol to…
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Sun sets on Sunak as Britain goes to the polls
“It’s The Sun Wot Won It” was the headline that appeared on the front page of Rupert Murdoch’s Sun on…
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Testing time for WPP as half-year results loom
WPP’s releases its interim, half-yearly numbers in the first week of August and, rather worryingly, one big bank UBS is…
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Amy Naughton: why organic matters in performance marketing
Whenever there’s an economic downturn or a brand isn’t performing as well as it needs to in order to hit…
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