McDonald’s presumably expects to do pretty good business during a World Cup and its first truly global campaign, while not directly football-related, is clearly timed for it. There are even chaps in traditional Arab dress. From Wieden+Kennedy New York. Supposedly ...
Read More »BMB tries to align football and charity for FairShare
More World Cup, this time it’s London agency BMB raising money for food waste charity Fairshare (it’s against it) with another football anthem, this time focussing on England keeper Jordan Pickford, a player who fills even his supporters with trepidation ...
Read More »Sorrell’s S4 Capital bounces back although question marks remain
S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re certainly not out. Sorrell says third quarter like-for-like gross profit (not actual profit) rose 29% to nearly £250m although real ...
Read More »Waitrose is beginning to look a bit more like Waitrose in adam&eve Christmas contender
Hasn’t been the greatest of years for Waitrose, a disastrous app-driven loyalty scheme that had about the same effect on Waitrose customers as the mini-budget budget had on financial markets and gaps on the shelves thanks to another whizz bang ...
Read More »Amazon’s big Christmas effort stays grounded
These days you expect a biggie from Amazon at Christmas and Lucky Generals has certainly delivered that – it’s long anyway at two minutes thirty. Another outing for director du moment Taika Waititi, last viewed breakdancing with Daniel Craig (also ...
Read More »Heathrow and Paddy Power row in on Christmas ads
What’s this – a feelgood ad from Heathrow Airport? Thank goodness Thames Water left it too late choosing an agency (VCCP) to wish us all temporary traffic lights. Heathrow’s many fans will be diverted by a tale from St. Luke’s ...
Read More »MMC’s Broderick tells advertisers to focus on value and transparency in hard-hitting address
The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner of Media Marketing Compliance told the US ProcureCon Marketing 2022 conference last week. In his opening remarks Broderick said that ...
Read More »Lil Nas X stars for Coach on Ocean’s Piccadilly Lights
The plethora of Christmas ads on TV aren’t the only current manifestations of creativity. US-based global fashion house Coach’s 3D animated film on Ocean Outdoor’s flagship Piccadilly Lights digital screen in London is garnering plenty of attention in rainy London. ...
Read More »Mother’s The Or wins ambitious Harry’s
Mother spin-off The Or has won razor brand Harry’s as it moves into the men’s skincare market and tries to expand across Europe. The Or won a three-way pitch. The Or specialises in challenger brands with delivery service Gorillas and ...
Read More »