Finance

Merkle B2B’s Jason Fletcher: agencies need to commit to disabled talent

For an industry that depends on fresh perspectives, diverse creative directions and essentially different life experiences, advertising has been poor in implementing disabled people into production crews and teams. A recent study by the Advertising Association found that 9% of ...

Read More »

Barclaycard Business baffles in new Droga5 campaign

Barclaycard business is trying to persuade SMEs that its services aren’t just about payments (with a commission to Barclacard presumably – except they don’t mention that) but a way of helping businesses manage their stock, improve cash flow, develop relationships ...

Read More »

Talon Outdoor shows programmatic OOH delivers better results than online channels

Atlas, Talon’s DSP, proves programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally, Out of Home (OOH) has been considered a valuable channel for driving metrics such as impact and awareness. But now Talon’s latest research ...

Read More »

ITV’s streaming own goal could lead to takeover trouble

Share prices all over the world are tumbling are investors weigh the consequences of Russia’s invasion of Ukraine but ITV’s recent calamitous drop seems all of its own making. Despite producing stellar 2021 results last week – Total revenue up ...

Read More »

M&S shows the way with Sparks app – and even produces a good ad

Watching the first episode of The Ipcress file on ITV (good) but having to plough through endless commercials (mostly terrible – has ever so much been spent on high end production for mediocre ideas) one ad stood out: ‘Can I ...

Read More »

Cannes Lions bans Russians and Russian entries

Cannes Lions has banned Russian entries and delegates from the country from this year’s festival following the invasion of Ukraine. Cannes owner Ascential says: “We stand together with our friends in Ukraine and our many partners and community members in ...

Read More »

Karmarama wins Honda UK

Karmarama, now part of Accenture Interactive, has won the Honda UK account after a competitive pitch. Karmarama has had a long relationship with Honda including below the line work and sponsorship duties. Honda is best known in the UK (and ...

Read More »