Finance

John Hegarty joins AI automated talent start-up Genie

You don’t necessarily associate Sir John Hegarty with AI, let alone dreaded algorithms, but the creative veteran has re-surfaced (not that he ever went away) as chairman of Genie, described as “the creative industry’s first automated talent agent.” Genie appears ...

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Aviva takes a new(ish) direction with adam&eveDDB

There’s a new brand platform everywhere you look these days – maybe it’s a product of the pandemic, marketers and agencies with time on their hands. When you next walk into an agency – assuming you ever do – there ...

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UM wins Purplebricks UK media

Interpublic’s UM media agency seems to be on a roll – always strong in the US but now winning business in the UK. Latest is Purplebricks, the UK’s first online, lower commission operator and, from time to time, a big ...

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Havas CX scoops Volkswagen UK customer account

Havas CX has won the Volkswagen Group UK and Volkswagen Financial Services customer experience (CRM) business from long -term incumbent Omnicom’s Rapp (formerly Promimity) after an extensive pitch. The three-year assignment includes seven brands: Audi, Seat, Škoda, Cupra, Volkswagen Passenger ...

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Talon: tools and systems built for OOH create ways to reach audiences at the end of the 3rd Party Cookie

By Georgie Rumble. 3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple online channels. In our recent piece ‘The Last Bite of the Cookie’ we discussed that, with the sun setting on ...

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Talon initiates digital Out of Home trading reset

Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital ...

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P&G to buy Publicis? Nice idea for April 1…

April Fools can be dangerous for unwary corporates – as VW found with its misfiring Voltswagen – and are best left to mischievous hacks. Here’s a good one in MediaPost from Richard Whitman, positing a tie-up ‘twixt P&G and Publicis ...

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Tide’s ‘Cold Callers’ might leave you – cold

Tide and its advertising have been big successes for Procter & Gamble – winning big at Cannes when there was one – and now they’re back with Tide Cold Callers, extolling the virtues of a cold water product that can ...

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