Finance

McDonald’s goes for World Cup without the football

McDonald’s presumably expects to do pretty good business during a World Cup and its first truly global campaign, while not directly football-related, is clearly timed for it. There are even chaps in traditional Arab dress. From Wieden+Kennedy New York. Supposedly ...

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BMB tries to align football and charity for FairShare

More World Cup, this time it’s London agency BMB raising money for food waste charity Fairshare (it’s against it) with another football anthem, this time focussing on England keeper Jordan Pickford, a player who fills even his supporters with trepidation ...

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Sorrell’s S4 Capital bounces back although question marks remain

S4 Capital, owner of Media.Monks among many others, and its india-rubber boss Sir Martin Sorrell may be down but they’re certainly not out. Sorrell says third quarter like-for-like gross profit (not actual profit) rose 29% to nearly £250m although real ...

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Amazon’s big Christmas effort stays grounded

These days you expect a biggie from Amazon at Christmas and Lucky Generals has certainly delivered that – it’s long anyway at two minutes thirty. Another outing for director du moment Taika Waititi, last viewed breakdancing with Daniel Craig (also ...

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Heathrow and Paddy Power row in on Christmas ads

What’s this – a feelgood ad from Heathrow Airport? Thank goodness Thames Water left it too late choosing an agency (VCCP) to wish us all temporary traffic lights. Heathrow’s many fans will be diverted by a tale from St. Luke’s ...

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MMC’s Broderick tells advertisers to focus on value and transparency in hard-hitting address

The marketing procurement community needs to spend more time focussing on media and marketing effectiveness Stephen Broderick (below), senior partner of Media Marketing Compliance told the US ProcureCon Marketing 2022 conference last week. In his opening remarks Broderick said that ...

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Lil Nas X stars for Coach on Ocean’s Piccadilly Lights

The plethora of Christmas ads on TV aren’t the only current manifestations of creativity. US-based global fashion house Coach’s 3D animated film on Ocean Outdoor’s flagship Piccadilly Lights digital screen in London is garnering plenty of attention in rainy London. ...

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Mother’s The Or wins ambitious Harry’s

Mother spin-off The Or has won razor brand Harry’s as it moves into the men’s skincare market and tries to expand across Europe. The Or won a three-way pitch. The Or specialises in challenger brands with delivery service Gorillas and ...

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