Christmas ads in the UK used to be an annual battle between adam&eveDDB for John Lewis and AMV BBDO for Sainsbury’s. Back in 2015 AMV, which spent a year working on these things, tied up with children’s author Judith Kerr ...
Read More »Nimmo moves up to key role at MSQ’s Stack
MSQ’s customer acquisition and engagement agency Stack has promoted Nicola Nimmo (below) to managing director. Previously client services director, Nimmo’s responsibilities will include overseeing the day-to-day running of Stack and driving growth. This follows a number of moves made by ...
Read More »Quick off the mark Wunderman Thompson launches debut campaign for new win Sage
Former Wunderman Thompson boss and now WPP CEO Mark Read has said agencies need to be quicker off the mark and his old agency has demonstrated just that, producing its first campaign for accounting software giant Sage just a month ...
Read More »The Media and Marketing podcast: Nick Emery, WFH and the perils of start-ups in a pandemic
In this week’s episode, journalist John Reynolds discusses the latest news stories with Will Arnold-Baker, co-founder of Come the Glorious Day; Sally Weavers, founder, Craft Media and Ben Walker, co-founder, Who Wot Why. The trio discuss: the startling exit of ...
Read More »Mary Keane-Dawson: how influencers moved into politics
With only a few days until the US presidential election, the candidates will be looking out for any final opportunities to gain some important votes – including using social media. Barack Obama first popularised it in politics when using Facebook ...
Read More »AA forecast: ad market will take two years to recover – thinner pickings at Christmas
Who’d be a forecaster these days – unless you’re an epidemiologist who at least gets to frighten us all on the radio. The latest AA/WARC forecast for UK adspend has been revised down and now says that full recovery from ...
Read More »WPP keeps its head above water in Q3 – now CEO Read needs to move towards positive territory
WPP CEO Mark Read is claiming a win in the third quarter of 2020 with “just” a 7.6% fall in the like for liker revenue compared to -15,1% in Q2. Globally this metric amounted to (all minuses) 5.5% in the ...
Read More »This is ‘Biden’s Moment’ says Republican Lincoln Project
Is this The Lincoln Project’s final shot in its Republicans-against-Trump campaign? November 3 is looming after all and an emotional plea for people to vote for Democrat Joe Biden will take some topping. Selective of course, but that’s advertising for ...
Read More »Omnicom slows organic decline but still lags rivals
Omnicom continues to bring up the rear among ad holding companies as they battle with the effects of Covid-19, seeing Q3 2020 organic drop 11.7%, half the drop in Q2 (24.7%) but still well behind rivals Publicis Groupe and Interpublic. ...
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