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Podcasts proliferate but ad market is getting crowded
Podcasts seem to be taking over the world – in the UK Gary Lineker’s ‘The Rest Is..’ Goalhanger stable pulls…
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Omnicom/IPG merger: why didn’t Interpublic actually work?
IPG (Interpublic as it mostly was) reports its Q4 and full year 2024 earnings tomorrow, which will be closely analysed,…
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MSQ’s new Sport+Entertainment wins Virgin Media O2
Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead partnership and sponsorship agency for both brands. MSQ…
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Rehab’s Lily Frost: AI’s verdict on the Super Bowl ads
A Super Bowl ad brief is terrifying. Brands get 30 to 60 seconds to grab the attention of over 117…
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Nike moves on from ‘Just Do It’ to ‘So Win’ in Super Bowl return
The verdicts on yesterday’s Super Bowl ads will be rolling in – we hope to have an AI one among…
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Are Musk’s politics derailing the Tesla brand?
Have the wheels come off Elon Musk? History is littered with arrogant business owners who hare overstepped the mark (and…
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MAA Ad of the Week: Clydesdale junior from FCB New York
Some good ads around this week including some early release Super Bowl spots (Sunday.) But if it’s the Super Bowl…
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CCO Atkin quits merger-bound McCann after four months
Changes are coming thick and fast to London’s adland. Now recently-appointed McCann London CCO Lynsey Atkin (left) has announced her…
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Lay’s plays Super Bowl farming card
Lay’s is owned by the mighty Pepsico although one doubts that all three minutes of this will run in the…
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