Analysis
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Irn Bru takes a brutal look at teen prom dates, by Leith
This ruthless teen chooses his prom date based on their response to Irn Bru rather than age or looks. It’s…
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MAA Ad of the Week: Elvie’s ‘smart tech for smart bodies’ by ever-youthful Mother
“Femtech” may be something you might think the world could do without – do we have to have tech with…
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Sir Frank Lowe promoted to creative director
Sir Frank Lowe used to bestride the creative floor (often decked out in a cricket sweater) at, first, Collett Dickenson…
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Talon Outdoor shows programmatic OOH delivers better results than online channels
Atlas, Talon’s DSP, proves programmatic OOH delivers stronger payback on purchase intent compared to digital channels Traditionally, Out of Home…
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TheOr launches ‘vag-tastic’ permanent Vagina Museum
“Want to be the first to come?” asks agency TheOr for London’s Vagina Museum (suspect there might be a pun…
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MediaSense’s Media 2025 shows remaining obstacles to “business transformation”
Business “transformation” is pretty unavoidable these days – everyone’s at it – but new research from independent global media advisors…
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Media Marketing Compliance’s Jane Dormer: audits not aggro must be the mantra for 2022
Marketing procurement has always been an asset to any brand. And it can be for agencies too. Never more so…
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Edisen’s Henric Larssen: scaling up your creative can cure shiny object syndrome
If you’re familiar with Ecclesiastes 1:9 you’ll already know ‘there’s nothing new under the sun.’ This is perhaps truer of…
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MAA Ad of the Week: Amazon’s Alexa by Lucky Generals
This year’s Super Bowl has offered an interesting selection so far, with new advertisers aplenty – some of whose products…
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