Agencies

CIA rebrands to be more diverse – designer is a secret

America’s CIA intelligence agency has rebranded and, as with all such “improvements” to venerable institutions, controversy has sparked. Here are the old and new versions (guess which one is which.) Creative Bloq There’s already a mystery over who designed it, ...

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The Monkeys goes bats for Australia’s BCF

BCF (Boating Camping and Fishing online store) in Australia don’t shirk trouble in their ads and the latest – from Accenture-owned The Monkeys – has caused a predictable storm as it shows one of the happy campers, holidaying in Australia ...

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MAA blast from past: Timberland from Leagas Delaney (no, not that one)

Most people will recall Leagas Delaney’s celebrated print work for Timberland but here’s another interesting one from the 40-year old agency, from 2011. There could be a category in advertising ‘best use of a bear,’ thinking of Canal+ and John ...

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Ikea’s ‘Fortune Favours the Frugal’ dramatises the earth’s collision course with rubbish and waste

No Christmas ad from Ikea this year, but instead there’s a New Year campaign from Mother to promote Ikea’s sustainability credentials; in particular the new Buy Back scheme, where you can take back unwanted Ikea furniture in return for a ...

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Gousto and Mother urge us to ‘Give it Some’ in the kitchen

Mother’s first work for recipe box Gousto focuses on the variety of meals on its menu, addressing the most frequent complaint about these home delivery services — that they get repetitive after a while. The message is communicated with energy ...

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Wieden+Kennedy toughens up for Ford F-150

Put away those Chelsea tractors and get down with the real men (and, no doubt, women and others) with a new Ford F-150 truck. Ford’s biggest seller obviously strikes a chord for those with the pioneer spirit – in this ...

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