Agencies

‘Wear with Abandon’ is Mother’s line for renascent Wrangler

Forgotten that Wrangler jeans – the long-time rival to Levi’s – still existed but it does and it’s going global with new AOR Mother New York. And there’s no pussy-footing around, it’s about the cowboy/girl in all of us. ‘Wear ...

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Is McDonald’s straying from bespoke DDB agency We Are Unlimited?

Omnicom’s We Are Unlimited agency, the one set up to handle McDonald’s in the US, is laying off people according to Adweek even though it’s now open for other business too and a DDB team also in Chicago has won ...

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Now W+K’s ‘Built Ford Proud’ takes in everyday astronauts

Ford’s new ‘Built Ford Proud’ campaign in the US gathers pace, with this new effort by Wieden+Kennedy New York for the Ford Explorer. This time it’s trying to tell us that huge SUVs are good at family tasks as well ...

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Rosapark tells a compelling planet story for GRDF

Why don’t the French win more gongs at Cannes? It’s ‘their’ festival after all. Here’s Rosapark for natural gas company GRDF, riffing on the way the world’s self-style elite manufacture waste in their quest to save the planet – all ...

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Ford teams with Estadão and Spotify for new news service

Here’s an interesting notion from Ford, Spotify and Brazilian newspaper Estadão: Ford’s ST Edge SUV is sponsoring Spotify’s first news feed with content from a bespoke team at the newspaper released when the newspaper is published. Dealmaker is WPP and ...

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