Agencies

Sorrell in hot water over altercation with WPP’s Prior

Did he or didn’t he? S4Capital’s Sir Martin Sorrell clearly had a vigorous exchange of views with Jim Prior (below), boss of his old company WPP’s Superunion brand consultancy, at the recent Web Summit in Lisbon (Sorrell had promoted Prior ...

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Tesco: the UK’s hardest-working Christmas ad campaign?

Bartle Bogle Hegarty’s big Christmas film for Tesco reinvents the van driver as an alternative Santa Claus, time travelling through the decades to drop off Christmas goodies in all sorts of unexpected places. The magical driver visits Winston Churchill in ...

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McDonald’s is #ReindeerReady in Leo Burnett’s Christmas ad

A classic Christmas tale from McDonald’s: a cute child who overcomes rejection with the help of a fantasy reindeer friend, and finally brings the family together around a packet of chicken nuggets. Being McDonald’s it is rescued from too much ...

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Talon Outdoor: seven campaigns – one channel

Talon opened for business in 2013. The Out of Home (OOH) market in the UK was worth less than £1 billion and digital just a fifth of revenues. The industry is now worth £1.3 billion and digital revenues are over ...

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Massive tech conference Web Summit, offers a glimpse of marketing’s future

By Elizabeth Cherian, Wunderman Thompson Known as the SXSW of Europe, Web Summit is annually hosted in Lisbon, Portugal, and the largest tech conference in the world. This year’s event pavilions were heaving with more than 70,000 global attendees, all ...

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Wieden+Kennedy wins National Trust

Wieden+Kennedy London has won the UK’s National Trust, described now as a “Conservation charity.” following a pitch. the National Trust, which manages historic buildings and places deemed on natural beauty, is 125 in 2020. NT brand and marketing director Mark ...

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Ever-optimistic Arthur Sadoun praises ‘red hot’ Publicis

Publicis Groupe CEO Arthur Sadoun (below) is arguably the most interesting character among the big ad holding companies head honchos and, fan or not, you have to say that he’s an enthusiastic and skilful communicator. Adweek’s Agency Spy has come ...

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Atomic’s Jon Goulding: to solve the creative crisis in advertising we need a sledgehammer, not a lemon

One of the big take-home lessons of Eff (Effectiveness) Week 2019 was that there seems to be a growing and glaring creative crisis in advertising. The UK’s Institute of Practitioners in Advertising (IPA), which ran the event, made clear its ...

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