Agencies

Has CRM become the classic all-time folly of marketing?

Customer experience (CX/CRM, the two are more or less interchangeable)) has become the favourite refuge of scoundrels across the marketing spectrum. Companies across the board promise improvements which, aided by a battery of consultants and other snake oil merchants, make ...

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Ogilvy turns Trip Advisor to advantage for Curtice Brothers

Curtice Brothers ketchup is a new one on us (apparently it’s been around in some form since 1869) and Ogilvy Berlin is giving the product a stiff test by selecting bum restaurants (according to Trip Advisor) and seeing what happens ...

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CoorDown tackles “thorny issue” of Down Syndrome sexuality

It’s World Down Syndrome Day (it’s always one day or another but this seems more worthwhile) and charity CoorDown is marking it with a campaign from New York agency SMALL to promote the right of people with Down Syndrome to ...

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Publicis Media lands AB InBev and LVMH

Publicis Media is on a roll, winning most of giant brewer AB InBev’s $5bn global business plus French luxury goods firm LVMH in the UK and France (it previously handled most other markets.) Dentsu keeps AB inBev in some markets. ...

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Cadbury’s ‘Worldwide Hide’ takes the easter egg hunt global

VCCP’s easter campaign for Cadbury lets you hide a three foot virtual egg anywhere in the world and then create a personalised clue to help someone find it. You can then choose to have eggs delivered in real life, thanks ...

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MAA Ad of the Week: Transmissio by Rosa Paris

Not entirely sure if this is good or not – but it’s certainly different. Transmissio is a French inheritance planning online service that helps you pass your money on. That important thing lots of people never get around to because ...

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