Ad Tech
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Ciesco’s Gordon Montgomery: the fortunes of Tangent and Parity show how tough the marcoms sector is
Off at a Tangent or seeking Parity? The parallels are eerie. Both companies, Tangent plc and Parity plc are AIM…
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Embattled Starcom pulls out of $1bn GSK media review
The spate of global media reviews is an unfolding nightmare for Publcis Groupe’s media agencies, especially its main US player…
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Julia Crawley-Boevey of Results International: what marcoms buyers are really looking for
If you’re thinking of selling your agency or looking for investment, perhaps the most important thing to understand is that…
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James Whitbread: three key factors driving out of home
Currently out of home is being talked about as the lead medium to watch in the advertising space. With new…
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Emi Gal of Brainient: what does YouTube’s new TrueView interactive format mean for video advertisers?
Last month saw the fifth anniversary of YouTube’s cost-per-view (CPV) TrueView ads. YouTube celebrated by introducing some interesting new features…
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Tim Cartwright of Exterion Media: why digital is driving the out of home industry
A few years ago, when Digital Out of Home (DOOH) was the hot new thing on the scene, many wanted…
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Paul Marsden of Syzygy: how the ‘wow of now’ is transforming modern marketing
Digital technology is making our world an impatient place. Digital signals can travel at the speed of light, and so…
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WPP Ventures invests in content business Refinery29
One of the most interesting bits of WPP is WPP Ventures, its Silicon Valley operation that invests in media, tech…
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WPP launches new data business Gain Theory
WPP is adding a new line to its veritable sweet shop of data products and services, Gain Theory, which it…
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