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MAA 2024 Review of the Year: what’s creativity got to do with it?
No prizes for guessing this year’s big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the…
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News
Happy holidays from everyone at MAA
As the year draws to a bumpy close for many in business – optimism in the US contrasting markedly with…
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Polly McMorrow exits IPG’s McCann – joining Brim start-up looks likely option
It’s hardly surprising that some senior IPG execs are contemplating pastures new with the mooted takeover by Omnicom and now…
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Pitch politics: Asda, Ocado, Havas and Uncommon
Clients aren’t so worried about account conflict these days Omnicom CEO John Wren remarked loftily (and optimistically) when promoting his…
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Make My Money Matter enlists Benedict Cumberbatch to put out a rather large fire
Make My Money Matter is trying to persuade us to persuade pension funds not to invest in companies trashing the…
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Can Kellogg’s’ Cornelius rival KFC’s swagger?
Those damned chickens are everywhere it seems: KFC’s contemporary reincarnation by Mother (not a Colonel in sight) has won won…
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Remembering copywriting giant Tony Brignull
Tony Brignull, the most awarded British copywriter, has died at 87. Along with the late David Abbott and Tim Delaney,…
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Saatchi New Zealand taps funny bone for Toyota’s RAV4
Genuinely funny ads are thin on the ground these days so credit Saatchi & Saatchi New Zealand for its ode…
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RehabAI’s Callum Gill: AI’s verdict on the Christmas ads
Teams spend months, sometimes even years, planning and perfecting creative campaigns and content. From initial strategy and concept development to…
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