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Advertisers
MAA Ad of the Week: Coca-Cola ‘Shadows’ from WPP Open X
It isn’t all sunny skies at WPP but its Open X agency formed for Coca-Cola has been responsible for some…
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WPP and IPG report dismal Q1 2025
How much attention should we pay to the first quarter numbers (dismal) from WPP and IPG? After all, we’ve yet…
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Open X enjoys a winning Coca-Cola moment
Coca-Cola is currently probably WPP’s most important account – it recently lost US media to those French marauders at Publicis…
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Musk’s Tesla needs some urgent brand repairs
Agencies have been arguing until they’re blue in the face that brand building is the key to sustained corporate growth.…
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IPA Bellwether survey paints a grim picture for UK main media
When the going gets tough the tough…run for cover, might be the motto of the world’s marketers despite being forever…
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Advertisers
MAA Ad of the Week: Xbox from Droga5
Droga5 in the US and elsewhere keeps shuffling its deck, suggesting it isn’t quite the creative powerhouse (yet) that Accenture…
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Moretti ups the stakes in Italian beer wars
Italian beer wars are enlivening UK adverts: we’ve had Pablo making waves for newcomer (to the UK) Poretti and now…
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Advertisers
Ad holding co’s new two tiers – Publicis and Omnicom then the others
Omnicom posted 3.4% organic growth in Q1 2025 although net income fell sharply by 9.7%. Media and advertising led the…
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Publicis Groupe begins 2025 with 4.9% growth – sticks to forecasts despite Trumponomics
Publicis Groupe has started 2025 more or or less as it finished 2024, reporting organic growth in Q1 of 4.9%.…
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