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Advertisers
Kia’s Sportage lights up dismal car ads
Is one reason Korean cars seem to be taking over the world the fact that their ads don’t (usually) include…
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Advertisers
McDonald’s revisits the movies
Burger King may win all the awards, the classic challenger brand even though it’s been around for decades, but McDonald’s…
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Advertisers
VCCP wins global Primark ad account
Primark’s flagship store is one corner of London’s Oxford Street retail area that still seems to be thriving and, so…
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Ad Tech
WPP spreads its wings to boost AI capabilities
WPP has a big operation in India – 11,000 or so people it seems – and, like the rest of…
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Advertisers
Paddy Power and BBH turn on football’s turncoats
Paddy Power likes to take a passing swipe at the absurdities of the sports it bets on and football’s seemingly…
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Advertisers
Stagwell shows that tech focus is no magic formula for agencies
Mark Penn’s Stagwell, which thought it had solved the age old agency conundrum by bolting creative onto tech, has joined…
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Advertisers
Memo to Hyundai: more dragons, less product please
We sometimes bemoan the dire state of car advertising but at least Innocean Berlin is trying here, with a launch…
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Agencies
72andSunny lands blockbuster Call of Duty launch
You can tell how important gaming is these days: Microsoft wants to buy gamer Activision Blizzard for $69bn and regulators…
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News
WPP: the challenges facing CEO Mark Read
Are WPP’s recent poor results an inevitable consequence of tech clients cutting back, as CEO Mark Read says, or a…
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