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MAA Ad of the Week: Wype from Transmission
Time was when the closest bums came to special treatment in adland were loveable labrador puppies from Andrex. Now every…
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Super Bowl ads sell out at $9m a pop
February’s Super Bowl ads are sold out it seems, at $9m for 30 seconds with a lot of advertisers securing…
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Ocean Outdoor joins Women’s Super League football team
Women’s Super League Football (WSL Football) has signed a three-year deal with Ocean Outdoor UK to drive visibility and awareness…
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TBWA\Paris attempts the moon for Winamax
Big budget ads tend to emerge from big budget advertisers, the likes of Apple and Amazon who can afford to…
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Apple ‘1984’ copywriter Steve Hayden dies at 78
Steve Hayden, who wrote arguably the most famous ad of all time, Ridley Scott’s ‘1984’ for the then nascent Apple…
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Epica Awards signs up top creatives as bogus hacks
Ad awards are becoming a rather devalued currency. Because the aim is to grab as much revenue as possible with…
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Joint wins wealth manager Quilter
There are some independent creative agencies keeping their heads above water and Joint in the UK is one; helped along…
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M+C Saatchi boosts North America team
M+C Saatchi (as it now styles itself), with new leadership following a turbulent period including accounting problems and mooted takeovers,…
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Sean Mulholland of Guy & Co picks his (non-dancing) Desert Island Ads
The ads I love have always had a sharp edge to them. Someone took the hit, someone or something was…
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