Author Archives: Staff

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James Murphy: my MAA blast from the past – Levi’s ‘Creek’

BBH’s work for Levi’s made me want to work in advertising. It’s an amazing body of work with so many high points, but if pushed to choose, it would have to be ‘Creek.’ Not the coolest Levi’s ad, not the ...

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Chambord picks Southpaw for some appliance of science

Brown-Forman’s Chambord black raspberry liqueur has picked the UK’s Southpaw as its global strategic creative agency after a four-way pitch. In 2014 Chambord launched the ‘Because No Reason’ campaign from Wieden+Kennedy globally but has turned to Southpaw to build on ...

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Dentsu Aegis Network imposes ten per cent salary cut

Dentsu Aegis Network (DAN), the Japanese giant’s business outside its homeland including Carat, 360i and Merkle, has announced that it’s cutting all 45,000 or so salaries by ten per cent, more for senior managers. DAN says: “As a result of ...

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Publicis Groupe still struggling in first three pre-virus months of 2020

Publicis Groupe has announced its mostly pre-Covid-19 numbers for the first quarter of 2020 – net revenue up 17.1 per cent with a full contribution from $4.4bn data business Epsilon but organic growth of minus 2.9 per cent, in line ...

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Wunderman Thomson’s Jo Weston: the rise of community spirit in the Covid-19 age

Let’s rewind a year. Warnings of travel restrictions, supply chain shocks, potential job losses, medical supplies not getting through, lorries backed up at the border, some of us had even started stockpiling – remember Brexit? There was fear and bitter ...

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WPP’s VML/Y&R wins agribusiness giant BASF in US

BASF is hardly a household name but the German company is said to be the world’s second-largest chemicals producer so it’s pretty substantial. WPP has been struggling in the US of late so the appointment of VML/Y&R to handle its ...

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