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Advertisers
Microsoft dominates global B2B brands
New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for $D2 trillion in brand value.…
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Ad Tech
Roy Jeans: How AI will destroy most media and creative industry jobs – but not the industry itself
Since the pre-Christmas launch of Microsoft’s ChatGPT the role of AI in all our lives has suddenly, and spectacularly, entered…
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Neverland wins Innocent Drinks
Independent London agency Neverland has won Innocent drinks in a three-way pitch against Atomic London and Special Group. Innocent has…
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Wasserman’s Jackson joins Trouble Maker as planning head
Independent London agency Trouble Maker has hired Pete Jackson, formerly Wasserman’s EMEA head of strategy and insights, as head of…
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ASICS tries beauty spin for exercise
Sports brand ASICS reckons exercise makes you feel mentally better too and, as such, it’s way better for beauty than…
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M&C Saatchi wins endurance brand Science in Sport
M&C Saatchi has won Science in Sport (SiS), which claims to be the world’s leading endurance nutrition brand, following a…
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Budweiser tackles global heat with non-electric fridge
It might not seem like it in chilly old UK but large parts of the world are preparing for another…
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Arsenal legends wind up Piers Morgan for Paddy Power
Piers Morgan, like his long-time adversary Jeremy Clarkson, is a Marmite fixture (although it can be hard to find anyone…
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Ad Tech
WFA updates Global Media Charter
The World Federation of Advertisers (WFA) has updated its Global Media Charter with a call for more competition and innovation…
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