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Advertisers
OOH Capital expands with new partner coverage in LATAM and India
OOH Capital, the Out of Home advisory company and consultancy, has extended its reach with the addition of two new…
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Advertisers
Oldies still goodies this Christmas according to System1 ad scores
Reused ads or those using recurring elements at Christmas score strongly according to new data from measurement firm System1. System1…
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Advertisers
Mother wins trophy US Wall Street Journal creative
Mother has won a trophy US account, News Corp’s Dow Jones which publishes The Wall Street Journal, Barron’s, Marketwatch and…
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Advertisers
Dayaram takes creative reins at Leagas Delaney
Leagas Delaney has a new creative boss, Kit Dayaram who has worked at BBC Creative, Wieden+Kennedy, Mother and Lucky Generals.…
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Agencies
Miroma teams with Brent Hoberman to offer new companies affordable marketing
Miroma Group and Founders Forum Group are launching a new marketing services joint venture Miroma Founders Network. The move led…
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Advertisers
Séamus Brennan: can CTV and VOD grow fast enough to plug the shrinking UK TV ad market?
The latest Advertising Association/WARC expenditure report revealed that the UK TV ad market shrank by nearly 13% year on year…
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Advertisers
Agency challenger Superson launches Amsterdam EMEA hub
Another challenger to agency orthodoxy, Superson, is ramping up its global expansion with a new EMEA hub in Amsterdam. Superson,…
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Advertisers
Agency growth efforts ramp up: Geraghty at WPP, Freedman for House 337
WPP has appointed Landor & Fitch boss Jane Geraghty as chief client officer, replacing Lindsay Pattison who has become chief…
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Advertisers
System1 ranks early Christmas ad winners
System1 ranks ads by a consumer survey using what it calls a Spike Rating (stars) predicting short term sales impact.…
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