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Advertisers
Coke and McDonald’s top Kantar’s Christmas ad winners
Kantar has produced its ranking of Christmas-winning UK ads, hard o nthe heels of rival researcher System1, this time by…
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Ad Tech
UK marketers sign up for AI
Out of 200 marketing leaders in the UK, 84% said they use AI tools of some kind, with the top…
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Advertisers
OOH Capital expands with new partner coverage in LATAM and India
OOH Capital, the Out of Home advisory company and consultancy, has extended its reach with the addition of two new…
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Advertisers
Oldies still goodies this Christmas according to System1 ad scores
Reused ads or those using recurring elements at Christmas score strongly according to new data from measurement firm System1. System1…
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Advertisers
Mother wins trophy US Wall Street Journal creative
Mother has won a trophy US account, News Corp’s Dow Jones which publishes The Wall Street Journal, Barron’s, Marketwatch and…
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Advertisers
Dayaram takes creative reins at Leagas Delaney
Leagas Delaney has a new creative boss, Kit Dayaram who has worked at BBC Creative, Wieden+Kennedy, Mother and Lucky Generals.…
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Agencies
Miroma teams with Brent Hoberman to offer new companies affordable marketing
Miroma Group and Founders Forum Group are launching a new marketing services joint venture Miroma Founders Network. The move led…
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Advertisers
Séamus Brennan: can CTV and VOD grow fast enough to plug the shrinking UK TV ad market?
The latest Advertising Association/WARC expenditure report revealed that the UK TV ad market shrank by nearly 13% year on year…
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Advertisers
Agency challenger Superson launches Amsterdam EMEA hub
Another challenger to agency orthodoxy, Superson, is ramping up its global expansion with a new EMEA hub in Amsterdam. Superson,…
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