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Ad Tech
Seamus Brennan: why Amazon’s AVOD launch could be the most important TV moment for years
The headline may be striking, there’s no doubt that the launch of Amazon’s ad-funded model in February has set tongues…
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Kahlúa ventures onto Guinness home turf
St Patrick’s Day can be fun, if you keep the Oirishness in check, and Wieden+Kennedy London is joining in with…
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NSPCC Childline Sports Day expands with Ocean Outdoor
Children’s charity NSPCC marks the Olympic year by expanding its flagship Childline Sports Day fundraising event from London to Manchester…
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OBE Worldwide experience agency buys into London start-up Playmaker
International experience agency OBE Worldwide has bought a majority stake in London experience start-up Playymaker Experiential. Playmaker, led by managing…
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News
UK government launches ad plea to tech investors
A new campaign aimed at driving investment in tech company scale-ups has been launched, with podcast ads, billboards and more…
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Some women still discriminated against in ads says new report
Women of colour and older women were nearly invisible in ads in 2023 says CreativeX, launching its annual Gender in…
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Upbeat BBC eyes US growth with R/GA appointment
Interpublic’s R/GA, which has borne the brunt of recent IPG cutbacks among its creative agencies, has added some good news.…
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Peachaus strips off for confidence-building
Nervous public speakers are seemingly told to imagine their audience naked (let’s not go there) so ethical lifestyle brand Peachaus…
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ACNE’s Annie Gallimore: how brands can navigate an increasingly polarised world
You might have heard the phrase “if you try to please everyone, you will please no one.” In a world…
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