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Advertisers
WFA forms AI working group
The World Federation of Advertisers (WFA) is trying to get a steer on AI by forming what it calls an…
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Advertisers
Nick Cooper of Landor: why brand building is key to demand generation
Marketers often feel as though they are being pulled in opposite directions and they must choose, or prioritize, between investing…
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Wonderhood hires senior creative team from BBH
Wonderhood Studios has boosted its creative offering by hiring award-winning BBH creative team Jen Ashton and Oli Short as Senior…
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Advertisers
Ogilvy beats top agency line-up to Carling maker Molson Coors
Ogilvy UK has won the hotly-contested Molson Coors business including Carling, Coors, Madri Excepcional, Rekorderlig and Aspall. Ogilvy, which seems…
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Advertisers
A new arm of the law – Grey Brazil designs anti-racism bag
Everyone wants to look their sharpest at the Cannes Lions and this year Grey Brazil will be sporting smart designer…
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Advertisers
Cadbury and Ogilvy Mumbai win WARC effectiveness top spot
The most effective campaign of 2023 was ‘Shah Rukh Khan-My-Ad’ by Ogily Mumbai and Wavemaker Mumbai for Cadbury, according to…
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Former Publicis boss Jorg Riommi forms new agency
Former Publicis East Europe CCO Jorg Riommi is launching a new agency, Ain’t. Riommi was part of the team that…
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Advertisers
Unilever to wave goodbye to Magnum and Ben & Jerry’s
Consumer goods giant Unilever is planning to offload its ice cream business, mainly comprising Magnum and Ben & Jerry’s. Ice…
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Advertisers
PHD Auckland wins top WARC media campaign, Mindshare is top agency
WARC has announced its list of top-scoring media campaigns based on global and regional awards shows, along with brands, agencies…
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