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Ad Tech
Valtech buys experience agency Kin +Carta for £239m
Valtech, which began as a French IT services company, has bought digital transformation company Kin + Carta for £239m. K+C…
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Advertisers
MAA Ad of the Week: Snickers ‘Hungry Skies’ from BBDO New York
Mars Snickers owes quite a debt to BBDO New York, its long-running campaign is constantly refreshed to effect – as…
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Advertisers
Jeremy Stern: why brands should play fair at this year’s Paris Olympics
By Jeremy Stern, former European promotions director of Coca-Cola and founder of promotional compliance agency PromoVeritas. With fewer than 150 days…
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Advertisers
UK advertising clocks up £36.6bn in 2023
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase to a total of…
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MoneyGram picks four new agencies
Dallas-based money transfer giant MoneyGram – now described as a global financial technology company – has selected four new agency…
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Old Spice sets off again up humour mountain with coming of age spin
Another entry in 2024’s humour stakes, “Farewell teenage me” from P&G’s Old Spice to flog its “perfume quality” range. Or,…
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Advertisers
The Room Service writers’ agency debuts with three AI Paris Hiltons
Three Paris Hiltons would be a challenge for most but here she is – past, present and future – courtesy…
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Advertisers
MAA Ad of the Week: Dove’s new spin on AI from Brazil’s Soko
Dove’s real beauty has been bringing cosmetic purpose to the world for 20 years now and, as we embark nervously…
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Advertisers
Cream wins JLR’s The Out luxury car rentals
Car companies are having to do everything themselves these days, from offering insurance (as JLR does) to finance. A few…
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