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Ocean Outdoor announces group CEO succession
Ocean Outdoor COO and CFO Stephen Joseph will move up to group CEO On January 1 2025, succeeding long-serving Tim…
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James Appleby of Isobel: why important elections need agencies
Advertising is a world full of bullshit, which is why I love elections. Because elections are a moment where reality…
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New three-way creative group looks Further
What used to be called agencies come in all shapes and sizes these days (‘Studio’ seems to be the preferred…
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Tubi and Mischief scoop top US Effy
Challenger sstreaming brand Tubi and agency du moment Mischief @ No Fixed Address won the US Grand Effy this week,…
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Mel Arrow of McCann London: my Top Tips for Cannes
Mel Arrow is CSO McCann London Top Tips for Cannes No article about Cannes 2024 would be complete without saying…
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NCA joins election party for MoneySuperMarket
With a surprise UK General Election set for July 4 brands and agencies will be diving on the bandwagon, whether…
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HSBC Argentina and David Buenos Aires deploy humour to fight cybercrime
Cybercriminals are a modern plague and HSBC Argentina and David Buenos Aires are turning to humour to try to put…
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Ad Tech
Claude 3 debuts for WPP
Some emails land at MAA with what seems a resounding clunk and here’s a head-scratcher from WPP. “WPP Integrates Anthropic’s…
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Helen Andrews goes stateside as new CEO of Johannes Leonardo
Former Wieden+Kennedy London MD Helen Andrews is the new CEO of WPP-backed New York creative agency Johannes Leonardo. WPP owns…
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