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Ad Tech
Majid Bahi: how the creator economy is reshaping advertising strategy and budgets
Could social influencers end up transforming the creative advertising industry, becoming a primary source of brand’s creative marketing output? Sounds…
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Advertisers
Are Coke and Oreo eyeing flavour tie-up?
The world could do with some good news and help is at hand (maybe) as various social media mavens reckon…
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Advertisers
Ocean gets into the Olympics spirit with fan zones and nationwide coverage
Ocean Outdoor is supporting Team GB at the Paris Olympics with nine “fan experiences” in major locations throughout the UK.…
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Advertisers
UK adspend hits record £9.2bn in Q1 2024
The latest Advertising Association/WARC Expenditure Report shows UK ad spend increased 9.3% to £9.2bn during the first three months of…
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Ad Tech
Dan Moseley: can’t we just be friends? Why creative and media agencies need a neutral space
Over the past thirty years, creative and media agencies have increasingly diverged, leading to industry-wide debates about effective, future-proofed business…
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Advertisers
Informa buys Cannes Lions owner Ascential for £1.2bn
Here’s something to bring a wry smile to the anguished features of the CFO as he (or she) wades disbelievingly…
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Advertisers
Jung von Matt London targets geeks with NERD
New London entrant Jung von Matt is targeting “fandom communities, nerds and geek culture” with the London launch of specialist…
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Advertisers
Audible claims biggest AR campaign to date with Out of Home roll-out
Amazon’s Audible is launching what it claims is the world’s biggest augmented reality (AR) campaign to date, running on digital…
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Advertisers
McCann’s Xbox ‘Everyday Tactician’ comes to a winning close
Xbox’s multi-award winning ‘Everyday tactician’ campaign from McCann London, featuring Bromley FC and Nathan Owolabi, concludes with the release of…
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