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Jung von Matt London targets geeks with NERD
New London entrant Jung von Matt is targeting “fandom communities, nerds and geek culture” with the London launch of specialist…
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Audible claims biggest AR campaign to date with Out of Home roll-out
Amazon’s Audible is launching what it claims is the world’s biggest augmented reality (AR) campaign to date, running on digital…
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McCann’s Xbox ‘Everyday Tactician’ comes to a winning close
Xbox’s multi-award winning ‘Everyday tactician’ campaign from McCann London, featuring Bromley FC and Nathan Owolabi, concludes with the release of…
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Publicis Media wins $600m Hersheys
Lots of big media accounts changing hands this week: Hershey has given all its $600m or so US media account…
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MSQ launches global production service M3 Labs
Production used to be the agency department in the back room, beavering away while the creatives were front of house.…
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Seamus Brennan: why the arrival of Tubi in the UK marks next wave of AVOD
There’s no doubt that the UK streaming landscape is not only evolving but evolving fast. Following the launch of Amazon’s…
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Cannes Takeaways: Jason Cobbold – is the festival becoming a bad ad for advertising?
With its imposing Hotel de Ville, its art deco landmarks, the Majestic and Martinez, and the grand old Carlton, Cannes…
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Tesco steals a march in retail media with GroupM tie-up
WPP’s GroupM is strengthening its relationship with Tesco’s Media and Insight Platform to boost the retailer’s burgeoning retail media offer.…
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London’s Playmaker rebrands in OBE international network
London-based Playmaker Experiential is rebranding as OBE. Playmaker was bought last year by experiential agency network OBE Worldwide following just…
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