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MSQ Partners wins Mayor of London’s new green energy company

The Greater London Authority (GLA) has appointed MSQ Partners as the lead communications agency for London Power, the capital’s new, fair-priced, green energy company created in partnership between the Mayor of London and Octopus Energy. MSQ Partners was appointed after ...

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Trust is now key for brands says Interbrand as it reveals world’s best

Interbrand has revealed its Best Global Brands for the 20th year with (somewhat depressingly) Apple ($234bn, below), Google and Amazon occupying their customary top three places. Others in the top ten are Microsoft at 4, Coca-Cola 5, Samsung 6, Toyota ...

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BETC’s legions take on Netflix for Canal+

There may be a crisis in UK creativity (see here) but they seems to be doing OK in France. One of the long-time trailblazers is BETC for Canal+ and here’s the latest, plugging Canal+ as a streaming rival to the ...

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Out of Home contender CP Media snaps up Eye Airports

UK regional Out of Home company CP Media (owned by Community Partners) has bought Eye Airports which has the advertising and promotion rights for 19 UK airports including Newcastle, Bristol and Exeter. Eye Airports has 80 digital sites among more ...

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LNER picks M&C Saatchi and Merkle to pep up East Coast train route

LNER, Britain’s troubled East Coast rail service up from London to points north and currently run by the Government, has appointed M&C Saatchi and Merkle to handle its ad campaigns/marketing services in a Creative Brief review. LNER commercial director Suzanne ...

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Above+Beyond takes punchy Subway campaign to Naples – brave them

Agency Above+Beyond made a punchy debut for Subway with an ad around a somewhat implausible ram raid, which we didn’t like very much. But it’s coming out punching again, taking on Napoli, the home of the pizza, with an offer ...

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Smirnoff owns up to its ups and downs in new 72andSunny effort

Can it really be 25 years since Smirnoff ran a global campaign? That’s what they say and Diageo’s biggest vodka brand is back with a cinema-style effort from 72andSunny New York, ‘infamous since 1864.’ Smirnov, as it then was had ...

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