Author Archives: Staff

Now Wonderhood Studios debuts Motorway

Every week seems to bring a new ad from Wonderhood Studios, the agency founded by former Channel 4 boss and St Luke’s founder David Abraham. The agency seemed to get off to a slow start, hardly helped by the pandemic, ...

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WPP buys A1 firm Satalia for Wunderman Thompson

WPP has bought Satalia which it describes as a “global leader in enterprise AI (artificial intelligence) and one of the UK’s fastest-growing tech companies.” Satalia clients include BT, DFS, DS Smith, PwC, Gigaclear, Tesco and Unilever. Alongside its Alongside its ...

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Amp sound branding’s Michele Arnese: why brands investing in sound climb higher up the scale

Could your brand currently be recognised if it cannot be seen? Even pre-Covid, consumers were flocking to ‘brand invisible’ environments, through their smart speakers and voice devices – the pandemic has only accelerated touchless and mobile interactions. A rise in ...

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Ocean brings 3D digital posters to the UK

Are 3D posters the future for Out of Home advertising? Well they might be for some brands, armed with a substantial budget, as Ocean Outdoor’s new DeepScreen technology allows advertisers to get right in consumers’ faces, from some angles anyway. ...

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MullenLowe reapointed to UK government anti-Covid drive

MullenLowe has been reappointed to the UK government’s Covid-19 advertising drive, to no-one’s great surprise as the agency acquitted itself well through the pandemic. The agency, which has earned an estimated £20m to date (media expenditure runs into hundreds of ...

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Global ad boom sparks MediaSense expansion deal

The exponential explosion of media, driven by digital, creates opportunities for others too and global media advisor MediaSense (based in London) has benefited – selling what it says is a significant stake to private equity’s Apiary Capital. The deal is ...

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BMB wins staff-focussed Nike brief

Here’s a coup for London agency BMB and its owner Cheil, a brief from Nike to promote its stores. ‘Ask our Athletes’ features Nike store staff who are also sports folk in their own right. BMB was appointed after a ...

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South Western Railway moves creative to St Luke’s

South Western Railway (SWR) has confirmed the appointment of St Luke’s as its lead creative agency. The business moves from Engine after a three-way pitch with the AAR. SWR head of marketing Paul Bright says: “We were looking for an ...

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