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Adam&eveDDB ventures into Nike territory with Columbia Sportswear win
Adam&eveDDB has made what looks its biggest breakthrough in the US to date, winning the global brief for Portland’s Columbia…
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New Mat Goff agency Ark wins Binance place
Mat Goff’s new agency Ark has won a place on the Binance agency roster. Binance claims to be the world’s…
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Finance
Diversity champion Naren Patel joins OOH Capital
Naren Patel (below), formerly MD of Out of Home media owner Primesight, has joined OOH Capital, the global Out Of…
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Lucie Sarif: what can American showmanship teach us about the power of entertainment?
Americans are widely known for being the ultimate entertainers. It’s the home of Hollywood, Disney, Las Vegas cabaret and Broadway.…
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Ocean Outdoor brings Out of Home to London’s Carnaby Street
Carnaby Street was at the heart of the famed ‘Swinging London’ which launched an earlier 1960s version of ‘cool Britannia’…
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Cloudways’ Suhaib Zaheer: why nostalgia is the message of the moment
Remember when.? That one simple question is currently driving a marketing revolution. Nostalgia is having a moment, and smart businesses…
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Joint turns London Underground irritation into a boon for The Collective yogurt
Passengers on London’s Underground have to endure repeated loud messages, in an infuriatingly plummy actor-ish voice, to ‘see it, say…
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Ad Tech
Omnicom sets fierce pace among big ad groups with 6.5% Q3 growth
These days Omnicom has been beating Publicis to the punch with the release of its quarterly numbers and its latest…
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Ad Tech
Laurence Green: so are the IPA Awards really effective?
There was much hullabaloo in certain quarters of adland last week as the IPA announced its latest Effectiveness Awards winners.…
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