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Archie Heaton: Trump channels his inner Nike – or is it the other way round?
Trump won everything: the Electoral College, the popular vote, the Senate and, by the looks of it, the House too.…
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London’s Piccadilly Lights turn to stone as brands take ads back to 211 AD
In an industry first, Paramount Pictures is turning London’s world famous Piccadilly Lights to stone in a colossal collaboration to…
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Aldi and Sainsbury’s among System1’s early Christmas winners
System1 has revealed its winners from the early wave of TV ads, with some biggies including John Lewis and Tesco…
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We Are Social wins global Carlsberg
We Are Social quietly proves that specialisation works, regularly picking up big social accounts. The latest is Carlsberg which has…
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WPP soldiers on with $1.9bn ten-year Marines contract
WPP has been performing better on the new business front and it doesn’t come much better than a $1.9bn ten-year…
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Mike DaRe: what can brands learn about connecting via Halloween?
The importance of engaging with Halloween and the fall season As brand marketers look to the year ahead, they are…
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Laurence Green: behind you! The ten villains of creative effectiveness
A busman’s holiday, perhaps, but I’ve just returned from a trip to Canada to honour its latest Effie winners. Understated…
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Kimberley-Clark reviews global creative and media
Kimberly-Clark, which spends around $1bn worldwide, is reviewing all its global creative and accounts with the exception of US media…
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Sean Crawford: five things retailers need to do to build a successful media network
Despite the hype, retail media is not a new phenomenon. It has been around for nearly two decades. While not…
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