Author Archives: Staff

Publicis and Stagwell kick off 2022 M&A with Tremend and Goodstuff buys

If 2021 was a year of consolidation for the big ad holding companies – restoring their fortunes after Covid-battered 2020 – 2022 may be the year when they spread their wings with bids and deals. Publicis Groupe has bought Tremend ...

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Above+Beyond wins Pure Electric global e-scooters drive

London agency Above+Beyond has won Pure Electric e-bikes and e-scooters. Pure Electric was set up by Adam Norris in 2018 and has 18 showrooms and repair centres across the UK. Above+Beyond will handle Pure Electric globally. Pure Electric CMO Phil ...

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Watching the detectives: Apple’s iPhone in Hollywood mode

Apple’s iPhone 13 Pro gives you “Hollywood in your pocket” says this new campaign, plugging its “cinematic mode” that lets you highlight bits of your video like a film director would. At least that’s what I think it does. Directed ...

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Joint London founder Damon Collins: Ads of the Year 2021

What a year it’s been.. Thank god brands have, on the whole, stopped showing us our covid-destroyed lives in their advertising. ‘Now more than ever’ (eurgh) people need to be entertained. And whilst insight and emotion are the right tools ...

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Microsoft to buy AT&T’s Xandr to boost ad tech offer

Microsoft is buying AT&T’s ad-tech business, Xandr, subject to regulators, to boost its connected TV offer. Xandr, named after AT&T founder Alexander Graham Bell, includes both demand and sell-side platforms and an ad server. Microsoft’s Mikhail Parakhin says: “With Xandr’s ...

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