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Advertisers
Rob Griffiths of Fold7: my Top Tips for Cannes
It’s approaching that time of year when the ad world (or some of it anyway) heads to the Cannes Lions…
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Advertisers
José Villa: why brands must lead with cultural insights, not just representation
Let’s be clear: culture isn’t just a layer to add to a campaign – it is the strategy. In a…
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Advertisers
McCann ventures ‘down there’ for Saforelle
Amazing that anything as all-conquering as the beauty industry just seems to have discovered a diverting new frontier – “down…
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Advertisers
Now Oreo dunks in space
Yesterday we reported on space as the nex frontier for Out of Home ads, today it’s Oreo (which does indeed…
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Advertisers
Brave Bison’s SocialChain buys News UK influencer agency
Influencer marketing is seen as the current secret sauce by an increasing number of marketers – including Unilever and now,…
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Advertisers
Influencer head Joe Ellyatt picks his (location-based) Desert Island Ads
In a time where AI-generated visuals are everywhere, and brands can fake just about anything, I really appreciate campaigns that…
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Advertisers
Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS regulations
Despite ASA push-back, the UK government’s commitment to HFSS legislation has advertisers re-evaluating their marketing approaches. Under the latest guidelines,…
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Advertisers
Barclays to VCCP, Asda for Lucky Generals
Account moves tend to land on a Friday and this week we learn (or think we do as no-one seems…
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Advertisers
MAA Ad of the Week: Poretti from Pablo
No idea if Poretti beer from (near) the Italian lakes will be a success (does it sound too much like…
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