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Agencies
Havas adds another creative agency – Don in Latin America
Latin America is attracting the attention of the big ad holding companies and, hard on the heels of Publicis acquiring…
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Advertisers
Publicis adds to power base in LatAm with BR Media Group
Publicis Groupe is doubling down on influencers following its purchase of Influential last year with BR Media Group, claimed to…
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Advertisers
Royal Ballet signs up House337 for principal partner search
The Royal Ballet and Opera has chosen House337 to help it find its first Principal Partner for The Royal Ballet…
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Advertisers
MAA Reader Survey 2025: help us to help you
Your opinion matters! Our reader survey is about to draw to a close. So if you have yet to respond,…
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Advertisers
Former DDB creative legend Ari Weiss dies at 46
Ari Weiss, long-serving North America and then global CCO of DDB, has died from cancer at the early age of…
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Advertisers
Podcasts proliferate but ad market is getting crowded
Podcasts seem to be taking over the world – in the UK Gary Lineker’s ‘The Rest Is..’ Goalhanger stable pulls…
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Advertisers
MSQ’s new Sport+Entertainment wins Virgin Media O2
Virgin Media O2 has appointed MSQ Sport+Entertainment (MSQ S+E) as its lead partnership and sponsorship agency for both brands. MSQ…
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Ad Tech
Rehab’s Lily Frost: AI’s verdict on the Super Bowl ads
A Super Bowl ad brief is terrifying. Brands get 30 to 60 seconds to grab the attention of over 117…
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Advertisers
Lay’s plays Super Bowl farming card
Lay’s is owned by the mighty Pepsico although one doubts that all three minutes of this will run in the…
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