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Cannes Lions reveals keys to Creative Effectiveness
Cannes Lions has revealed what it sees as the keys to creative results based on a WARC analysis of this…
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AI knows no frontiers – but will we go there?
When you can do anything does it lose its impact because we know it’s not real? It’s AI’s a growing…
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Joan wins Ann Summers
There’s a certain symmetry to Ann Summers appointing Joan to its creative account, female-focussed (staff-wise anyway) Joan arriving in the…
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System1 picks summer of sport ad winners
Sports ads have been all over the place in the UK this summer, with women’s football, notably the Lionesses win…
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MAA Ad of the Week: Columbia from adam&eveDDB
Not sure if sports brand Columbia and adam&eveDDB are trying to do too much in the ‘hero’ film for sports…
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Ocean Outdoor and Landsec join forces with IWM and the DCMS for 80th VJ Day commemorations
At 12.30pm on 15th August, Piccadilly Lights marks the 80th anniversary of VJ Day, the very end of the Second…
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Dan Pitchford of Dinosaur picks his (music-themed) Desert Island Ads
Desert Island Ads Levi’s – Drugstore There’s a thread running through the first 3 of my favourite 5 ads… music.…
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UK advertisers sign up to Less Healthy Food (LHF) directive
A group of UK advertising’s trade bodies including the Advertising Association, ISBA, the IPA, IAB UK, has launched a comprehensive,…
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Former WPP commerce chief joins indie rival
Where will they all end up? As the ad holding companies retrench – WPP’s GroupM into WPP Media and Omnicom/IPG…
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