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Advertisers
Barry Cupples of Talon: Why delivering outcomes gives Out of Home a major USP
“I spent 25 years at Omnicon Media Group trying to create an outcomes-based business and that’s still something we’re all…
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Ad Tech
Talon: tools and systems built for OOH create ways to reach audiences at the end of the 3rd Party Cookie
By Georgie Rumble. 3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple…
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Ad Tech
Talon initiates digital Out of Home trading reset
Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics…
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Ad Tech
Talon strengthens its global programmatic Out of Home capabilities with Hivestack
New partnership expands automated and data-driven OOH access to advertisers The Talon Group, the leading global independent Out of Home…
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Advertisers
Sports marketing trends for 2021
The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially…
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Ad Tech
Talon’s Georgie Rumble: last bite of the cookie will encourage innovation in finding target audiences
January 2021 marked a year since Google announced that, due to privacy concerns, they would be blocking the use of…
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Ad Tech
Talon Outdoor’s Josko Grljevic: five adtech-led elements transforming Out of Home in 2021
If nothing else, 2020 was a masterclass in showcasing the need for adaptability and rapid innovation. Agility, technology and data…
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Advertisers
JAA’s John Ayling: cricket’s return to Channel 4 is a great opportunity for advertisers – and the game
Channel 4 securing the UK broadcast of England versus India so late in the day has bowled their sales team…
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