Paul Simons

Paul joined Cadbury-Schweppes in brand management and then moved to United Biscuits. He switched to advertising in his late 20s, at Cogent Elliott and then Gold Greenlees Trott. He founded Simons Palmer Denton Clemmow & Johnson in the late 80s, one of the leading creative agencies of the 90s. Simons Palmer then merged with TBWA to create a top ten agency. Paul then joined O&M as chairman & CEO of the UK group. After three years he left to create a new AIM-quoted advertising group Cagney Plc. He is now a consultant to a number of client companies. Paul also shares his thoughts on his blog. Visit Paul Simons Blog.

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Paul SimonsOctober 29, 2015
2 422

Paul Simons: three big new campaigns that lack a key ingredient – a convincing proposition

There seems to be an unwritten code in adland not to offer up public criticism on creative work. It is…
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Paul SimonsSeptember 25, 2015
339

Paul Simons: is adam&eve the most successful agency start-up of modern times?

Lloyds moving to adam&eveDDB is another client moving from Camden to Paddington; it may have taken a few years but…
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Paul SimonsSeptember 24, 2015
268

Paul Simons: why a client bridging loan instead of prompt payment is a recipe for financial disaster

There are several implications arising from the supposed intention of some clients to offer bridging loans to agencies instead of…
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Paul SimonsAugust 25, 2015
2 471

Paul Simons: why does the CEO’s door keep revolving at Ogilvy London HQ?

Reading the news about Cheryl Giovannou (left) departing Ogilvy after two years in the CEO chair provoked two reactions: who?…
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Paul SimonsAugust 24, 2015
494

Paul Simons: can John Lewis’ ‘Tiny Dancer’ confound the price-driven insurance market?

I’m wondering if the John Lewis teams on both client and agency sides have started to get seduced by their…
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Paul SimonsAugust 20, 2015
398

Paul Simons: why do clients squander vast amounts of money changing strategy – and agency?

From time to time any observant individual will notice the small number of advertisers who chop and change their advertising…
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Paul SimonsJuly 9, 2015
1 383

Paul Simons: innocence and experience – why one man’s luxury pad is another’s gasper

On many occasions I’ve been struck by the lack of historical knowledge younger people have in the wider advertising world.…
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Paul SimonsApril 27, 2015
398

Paul Simons: what can we learn from the closure of bravely-named Johnny Fearless?

Johnny Fearless closes after four years following the loss of a client – a great shame for all concerned. I…
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Paul SimonsFebruary 17, 2015
1 436

Paul Simons: social media has gone ‘notification’ mad but brand owners should resist it

I spotted an article in The Marketer magazine online titled “Six ways push notifications can help pull in and keep…
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