Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Argos and T&P bang the drum to ‘Gotta Get Thru This’

Argos’ lockdown idea is to build on the popularity of its Christmas ad, which saw a dad and a daughter drumming to Simple Minds for a full three minutes. For the last few weeks, Argos asked Brits to annoy the ...

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Mother and Castello use foodie hacks to feed your senses

Mother has taken a distinctly foodie route for Arla-owned Castello cheese, with some ‘how to’ guides that match the culinary preoccupations gripping many people during the lockdown. An online content series and shortform social media films introduce ingenious “hacks” to ...

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BBC Sounds ‘butchers’ a singalong version of Bowie’s ‘Heroes’

The BBC has cemented its place as a national treasure during the Covid-19 crisis, and this film does a good job of underpinning that status without resorting to Zoom, thank goodness. It’s celebrating the “Great British Singalong,” which the BBC ...

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Lidl’s lockdown game is strong – in Portugal

Lisbon independent agency, O Escritório (The Office), has nailed the lockdown ad without recourse to cliché or sentimentality. This series for Lidl says “We’re here for you” in the subtlest way possible, each one making a big impact in a ...

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KFC is back. Mother’s tongue-in-cheek ad signposts return

Remember the early days of lockdown, when a lot of people enjoyed the novelty value of it all? They did things like make their own ‘KFC’ and post #RateMyKFC pics of their efforts on social media. Now the real KFC ...

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