Author Archives: Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

Virgin Hotels offers to save your marriage, post lockdown

This campaign from Joan Creative in New York is a tongue-in-cheek sales pitch for post-lockdown escapes, featuring some funny references to the trials we have all been put through by Covid-19. A plummy British voiceover tells us that, whether you’re ...

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What’s in a logo? Toyota’s new visual identity by The&Partnership

Toyota wants to be known only by its logo, following a brand redesign by The&Partnership. The move follows in the footsteps of Apple’s familiar fruit-with-the-bite-taken-out, Nike’s swoosh, or more recently Amazon’s Smile and Mastercard’s red and orange circles. It’s the ...

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Engine creative, The Royal Navy, and the thrill of secrecy

The Submarine Service is an elusive division of the Royal Navy, and Engine’s new ad capitalises on this allure with a film that promises international action, adventure and comradeship for new recruits — without giving too much away. Part of ...

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Return of the Mac: burger lovers dance for joy in new TV ad

Leo Burnett London has launched a new campaign, “Welcome Back,” capturing the excitement people feel at tucking into a McDonald’s for the first time in months. It’s a straightforward ad, but has some quirky insights: a woman dips a chip ...

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Dentsu wins Generali, world’s third largest insurance group

After a pitch that lasted a year, Dentsu Aegis Network has been appointed to work with Italian insurance Generali giant across creative, media, data and technology. A new campaign promoting Generali’s “red blooded humanity” provides a distinctly Italian take on ...

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It’s a ‘miserable day’: Tess Alps retires as chair of Thinkbox

It’s a rare press release that starts with “we are reluctant and miserable to announce,” but Thinkbox has done just that with a statement about Tess Alps departure from the TV marketing body. Alps was the founding CEO of Thinkbox ...

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Apple captures the chaos and tedium of working from home

This film is a comprehensive overview of every work-from-home scenario going. It could only have been made after months of social distancing — pretty much everyone in it seems to be slowly unravelling. A mismatched team of colleagues, who we ...

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