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Advertisers
Jägermeister picks Engine as global creative agency
The Jäger bombs are on Engine: the German liqueur brand has appointed the agency to lead its global creative business,…
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Advertisers
Mental health goes mainstream with Ant & Dec for ITV, Harry & Meghan for NHS
NHS England’s “Every Mind Matters” campaign gets the royal treatment with voiceovers from Harry, Megan, Will and Kate, who urge…
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Advertisers
BBDO NY imagines a world where men have periods too
BBDO seems to be the go-to agency for period-related campaigns. AMV in London has done well with its Essity “Blood…
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Advertisers
Now CMO Sarah Jenkins quits Grey London — who’s left?
Would the last person to leave Grey London please turn out the lights? After CCO Vicky Maguire’s defection to Havas…
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Advertisers
The creative half of your advertising isn’t working: Kantar says awards don’t boost the bottom line
This year’s Cannes Lions winners are only 50 per cent as effective at long-term branding as the winners of five…
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Agencies
BBH worldwide CCO Pelle Sjoenell quits for new role at Activision Blizzard
Pelle Sjoenell, the Worldwide Chief Creative Officer of BBH, is the latest advertising leader to make the move to a…
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Advertisers
Bitter bond of the Instagram Lions who are never ‘Born Free’
At first, this film from Engine looks like your typical charity ad — cute lions, adorable animation and a stirring,…
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Advertisers
Stereotypes smashed, one beer and one bar of soap at a time
Smashing stereotypes was the theme of Creativebrief’s Bite Live event this year, where speakers took a challenging stance to diversity…
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