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News
AI is good for your love life, says ChatGPT’s first brand campaign
We should stop worrying about AI taking our jobs and our sanity, and embrace its potential for enhancing our love…
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Home improvement gets sweary for Norwegian retailer Maxbo
Maxbo is Norway’s largest home improvement retailer, known not just for selling tools and materials but also providing workshops and…
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Mayor of London film refutes Trump’s portrayal of London
London’s Mayor Sadiq Khan isn’t taking Donald Trump’s attacks lying down. The US president told the UN Assembly last week…
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Yan Elliott joins VCCP to lead Barclays creative business
VCCP has brought in veteran ECD Yan Elliot to head up the Barclays account, which the agency won in April. …
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Gucci’s dysfunctional family gets high on perfection in new film
It’s like a mash up of Succession, The Substance, and House of Gucci. Italian fashion giant Gucci’s new artistic director,…
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Marketers are poles apart from consumers: new Kantar research
It’s almost impossible to move for influencers online – and even on TV reality shows like Strictly Come Dancing, where…
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The ultimate pro: Apple puts its latest iPhone to the test
Apple takes its “Shot on iPhone” campaign to new levels with this latest spot to promote the launch of the…
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Mother wins Anthropic and urges us to ‘keep thinking’ in global AI push
It was only a matter of time before we saw a heavyweight global consumer campaign in the competitive AI space.…
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M&S shakes off cyber setbacks with new campaign by Mother
Mother Design’s big Autumn/Winter fashion campaign for M&S has a lot riding on it. After a cyber-fail drained the soul…
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