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Advertisers
Publicis Groupe builds PLUS+ and wins £460m PepsiCo Media in China
Pepsico China appointed Publicis Groupe to handle media planning and buying across its biggest food and drink brands on the…
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Advertisers
KFC goes back to basics in Mother’s ‘first bite’ campaign
KFC dramatises the anticipation of that first bite of crispy chicken in Mother London’s latest effort, which goes back to…
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Advertisers
Made.com appoints Wonderhood Studios for a pan European makeover
Online furniture retailer Made.com has had a tough couple of years, but is preparing for a better 2022 with the…
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Advertisers
Making ‘worthy’ funny: Mother for Lumo and Rosa Paris for Greenweez
Lumo, the all-electric London to Edinburgh train operator, has appointed Mother London after a competitive pitch, and together they have…
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Advertisers
Women’s health company Hertility celebrates female hormones in all their messy glory
Hertility, a company that sells at-home hormone testing and diagnostics, is spotlighting gender bias in healthcare and encouraging women to…
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Advertisers
Paws appoints Matt Edwards’ BigSmall without a pitch
BigSmall, the agency founded a year ago by ex-WCRS CEO Matt Edwards, with former WCRS/Engine creative director, Tom Evans, and…
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Agencies
Ethnic diversity is up 20% at agencies but ethnicity pay gap has widened, new IPA Census shows
Agencies are finally taking diversity and inclusion beyond rhetoric and making real change, according to the new IPA Census, which…
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Advertisers
IPA says 88% of Brits support brand action in response to Russia’s invasion of Ukraine
When asked, “Following the Russian invasion of Ukraine, in what ways do you think it is appropriate for companies and…
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