Emma Hall

Emma Hall is a journalist and editorial consultant and is the former Europe Editor of Ad Age, where she covered European marketing advertising, digital and media stories. She has written for newspapers including the Financial Times, The Guardian, The Times and the Telegraph, and was previously a section editor at Campaign. Emma started her career in New York as a researcher for a biography of Keith Richards.

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Emma HallFebruary 23, 2022
1,100

GSK consumer health rebrands as Haleon ahead of demerger

GSK Consumer Healthcare is being rebranded globally as Haleon, pronounced “hay-lee-on,” and will be demerged from parent GSK by mid…
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Ad Tech

Emma HallFebruary 23, 2022
433

Innocent is latest marketer to be found guilty of misleading consumers over green claims

An ad for Innocent Drinks has been banned by the Advertising Standards Authority for making unsubstantiated claims about its green…
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Emma HallFebruary 21, 2022
503

Wonderhood parodies second-screeners in Three UK’s new Gogglebox idents

Like it or not, mobile phones are now as much a part of family life as the TV and the…
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Emma HallFebruary 18, 2022
450

Quorn gets playful with Drew Barrymore and a giant chicken

Who wouldn’t want to be BFFs with Drew Barrymore? She makes even hanging out with a giant chicken — or…
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Ad Tech

Emma HallFebruary 17, 2022
678

Alison Hoad returns to advertising as chief strategy officer at Publicis.Poke

After a few years out of the business, Alison Hoad, one of advertising’s most respected and popular planning brains, has…
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Emma HallFebruary 16, 2022
431

O2’s Bubl roams temptingly free in new VCCP campaign

The advertising is pretty basic, but it builds effectively on a long-term brand asset, and the true marketing device here…
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Emma HallFebruary 16, 2022
336

Gun Maker pays out $73m as marketing takes some blame for Sandy Hook shooting

In a deal that sends out a stark message of responsibility to marketers, Remington Arms has been forced to pay…
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Emma HallFebruary 10, 2022
594

Meta’s Super Bowl ad by Anomaly New York teaches an old dog new tricks

Many Americans find the Brits’ obsession with schmaltzy Christmas ads quite baffling, and the feeling is often reciprocated when it…
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Agencies

Emma HallFebruary 9, 2022
430

Mother appoints Droga5 New York co-CCO Felix Richter as London CCO and a global creative partner

Mother London has wasted no time in replacing its recently departed chief creative officers, Ana and Hermeti Balarin, who are…
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