This is a rather fine example of what we might call the ‘Park Life’ school of advertising, from Saatchi & Saatchi for Wall’s sausages.
A weekend ‘onesie’ (all in one kit) becomes a Wall’sie and, should you be quite sad, you can win one in an online competition.
Wins you over though.
Here’s the original cave painting, by Simons Palmer (one-time home to Saatchi boss Robert Senior as it ‘appens).
