Oh well, it was probably only a matter of time before nerds took over all the world and now that outpost of what otherwise seemed like sanity – Mother – has joined the throng.
In its debut for new client Olaplex. Which is..let them tell you: Founded in 2014, OLAPLEX revolutionized prestige hair care with its category creating Complete Bond Technology™, which works by protecting, strengthening and relinking all three bonds during and after hair services. Since then, OLAPLEX has expanded into a full suite of hair health formulas. OLAPLEX’s award-winning products are sold globally through an omnichannel model serving the professional, specialty retail, and direct-to-consumer channels.
Got it? Mother has at least tried to sweeten the pill with actress and comedian Chloe Fineman in ‘Science Never Looked So Good’
Mother says: “With Science Never Looked So Good we wanted to communicate the category-leading innovation behind Olaplex, giving science a joyful spirit that makes for genuinely entertaining viewing.”
OK, fair enough and it’s better than being battered by the likes of L’Oreal. But why does everything these days need a science degree and a qualification in AI? Answer….
MAA creative scale: 6.5.
