It isn’t all sunny skies at WPP but its Open X agency formed for Coca-Cola has been responsible for some important recent high spots and this new Out of Home campaign (which seems to have emerged mostly from Ogilvy) may be a foretaste of better times to come for the ad holding company’s creative line-up (Ogilvy, VML, Grey and AKQA.)
Marking 110 years of the iconic glass bottle.
“Keep it simple, stupid” is usually good advice in ads, especially OOH.
