KFC’s new campaign from Mother takes the “Tower Burger” name and runs with it. The TV, social and special-build OOH play with the idea that the outsize burger is too big for traditional media to handle.
TV is accompanied by a heavy metal tune, Disturbed’s “Down with the Sickness,” which rams home the point.
Phoebe Syms, brand manager at KFC, said: “With this latest campaign, we’re heroing our ‘vertically gifted’ Tower Burger, a burger so unique, we had to completely rethink our approach to traditional advertising just to make it fit. It was a tall order, but from all-new OOH special builds, to head-turning horizontal ads, we’ve done our Towers justice.”
The Tower Burger is made with a KFC chicken fillet topped with a hash brown and cheese, all seen in impressive close-up detail.
MAA creative scale: 7