Fiat paints CMO a non-teutonic orange

Fiat is fed up with grey cars, according to this new campaign from Leo Burnett (as Italy is full of vibrant, non-teutonic colours) so the CMO and his car take a dunking in bright orange paint (from a big grey vat – but you can’t have everything.)

Ingenious but there are more reasons to buy a car – like reliability. And orange looks horrid…

MAA creative scale: 5.

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